Most people who set out to start a home-based business forget the most important factor in having any business, whether offline, online, home-based, or brick and mortar. You see you are probably extremely good at your craft. You are even probably better than most in your field; however, you may have also heard of the terminology “starving artist.” Building a business is not just an art form. It is systematically scientific. If you understand science, in any capacity, then you are quite aware that the term science is an extremely broad term. When you peer into the multiple subject matters of science you recognize several systems taking place.
For one, you realize that all subjects are categorized within the very broad term of the word “science.” Each subject of science has its own category. It is a sub-category of a very broad subject matter. You may be asking how does science relate to me growing my business? Well, it relates in the fact that each sub-category is extremely specific. This specificity is extremely important in telling your prospective clients/customers your SECRET. Most people focus on attempting to sell “hamburgers” to “vegetarians.” Meaning you are positioning your product and/or service in front of people are not consciously aware of it or have not need for it. This is a great way to get crushed in business, because you are spinning your wheels and inevitably, wasting valuable resources, which includes your time. The most important aspect of marketing is locating your niche. You must know who you are marketing to before you are able to implement targeted marketing strategies that will basically have your prospects beating down your door and throwing their money at you. You must become the hunted and not the hunter.
As an avid poker player, it took me a while to understand the value of position. In order for you to flourish in any business, you must learn to position yourself in front of the people who have been talking, searching, and asking about YOU! This may be hard to believe; however, ask yourself one question? How did you end up with the products and services that you are currently using? That’s right. You wanted them and did not stop until you sought out whoever had them. And here is another question. Did they have to beg you for your money? Right again! You were happy to give it to them without fuss, because you successfully got what you wanted. Seems like a win-win scenario am I correct in saying that?