Let’s face it. When you’re first starting up a business, you need help and advice. Even if you have an MBA from Harvard or are an experienced entrepreneur, you need someone to bounce ideas off of and check in with to make sure you’re on track for business success.Technically, there are only three times during the life of your business when you absolutely need a small business coach: when you’re first starting up, when you’re ready to grow and expand, and when you’re ready to move on.What do most people do? They hire one small business coach to help them start up. Then, they hire another specialty coach when they’re ready to expand and, finally, another business transition coach to help them close out their business.That’s three different coaches for three different stages. And, each time you hire a different business coach, you lose continuity. Is that really what you want?After all, your start-up coach has been with you from the very beginning, through thick and thin. She knows everything about you and your business. She’s walked with you through your fears, she’s pulled from you the heart of your business plan, and she knows what dreams you secretly hold for your business.Do you have any idea how valuable that kind of knowledge is?Well, let’s say you phase out your relationship with your start-up coach, and it takes you 40 hours to bring your next business coach up to speed. At approximately $200 per hour, that’s at least $8,000. And we haven’t even added a dollar amount for your valuable time spent “training” your new coach.At that price, wouldn’t it be more cost-effective to have one business coach who could start up your business, help it grow, and stay with it through its entire life cycle?Enter, the small business advisor.What to Look for in a Small Business AdvisorWhy do we treat hiring a business coach differently from hiring a financial advisor? You don’t hire three different financial advisors-one at the beginning of your investment years, one in the middle, and another when you retire-do you? No, you hire one financial advisor with the intent of maintaining a lifetime relationship with him, from beginning investments to retirement dividends.The same should be considered when hiring a business coach. Instead of thinking “business coach”, think “business advisor.” Instead of thinking “short-term coach”, think “long-term relationship” with a small business advisor who can be with you through the entire life of your business.Do you think that’s impossible? Think again!A small business advisor is the golden egg of small business know-how. She’s not only capable of helping you write your business plan, she can carefully analyze your business circumstances, assess the business market environment, and help you develop a long-term strategic plan that will take you from start-up to exit plan.Some small business coaches are actually small business advisors, whether or not the title “advisor” is on their business card. Don’t be afraid to ask questions to find out whether or not the coach you’re considering has the desire and the skills to work with your business from beginning to end.A skilled small-business advisor has the training and insight to:· Understand your goals, your dreams, and your reasons for starting up, growing, and transitioning your business.· Create a small business growth strategy that meets your short and long-term needs.· Understand the nature of business and offer wise counsel and continuous monitoring that will help ensure that your small business is positioned for success whether the market is booming or fraught with uncertainty.Best yet, she is someone you can trust who will be with you from start to finish.What You Can Expect from a Small Business AdvisorFirst and foremost: a comprehensive approach.The first thing she’ll do is sit down with you in order to obtain a thorough understanding of your current business situation and find out what you want to accomplish.Much like a financial advisor, your small business advisor will ask you questions about your current business, the future of your business, your growth timeline, the level of risk you’re comfortable with, and the return you expect to get when you sell your business.Periodically, your small-business advisor will meet with you to revisit your business strategy to make sure your business is on track. She’ll also work with you to make any necessary adjustments. That way, you can be sure to reach your business goals.Just as having a financial advisor manage your investment portfolio makes good financial sense, having a small business advisor who offers a comprehensive, long-term approach makes good business sense. A trusted small business advisor can add an enormous amount of value by guiding you through the many complicated business challenges you’ll face from start to finish.So, take advantage of all the expertise your small business advisor has to offer. Share your dreams and goals with her to build a valuable relationship that goes beyond traditional small business coaching to encompass the whole life of your business.
How to Promote Your Online Business Using Banner Advertising
If you are looking for different ways to promote your online business and attract more customers to your web site, banner advertising may be an option worth considering. Search engine advertising, or “pay per click advertising” as it is called, still remains the most popular website advertising solution. However, an alternative option to consider is to promote your website by utilising internet banner advertising. It is easier, cost effective and much cheaper than you think.
This type of advertising has the capability to provide more than just basic text based advertisements. With internet banner advertising you can have your logo displayed along with animation or even eye catching video. A well designed web banner advertising campaign will attract more attention and draw more customers to your website. When you choose this style of advertising, you are able to produce a media rich display that is more pleasing to the eye.
Banner advertising can be cheaper than pay per click advertising
Advertisers using the search engine advertising (pay per click) method, will only incur a cost when the potential customer clicks onto their advertisement and goes into their actual website. With internet banner advertising it works in exactly the same way. Depending on your industry and the products or services you wish to promote, it may actually be cheaper for you to choose this type of campaign over the more traditional search engine advertising option. Of course, you will have to consider the banner design cost for your web banner, but the benefits of improved brand awareness tend to outweigh the cost.
Use a mix of different size banners for your advertising campaign.
With this style of advertising campaign there are many banner sizes to choose from. These range from leader boards to sky scraper sizes. Another great feature is that there is no limit to the amount of text that you can use within your banner display. Unlike pay per click advertising, where your words and characters are limited to a certain number. This in turn only allows you to promote a reduced number of products or services and limits your advertising capabilities.
With banner advertising, your website will come alive with vibrant colors and exciting advertisements. Attracting new customers and building a solid database of existing customers is very important.
By using this form of advertising, you can successfully reach your advertising potential by drawing in thousands of customers to your website. It can really be worth your time and effort to consider this type of internet advertising for your business. Developing your online business using web banner advertising is a smart choice for any website owner to make.
Robert Smith has over 5 years experience in search engine optimisation and internet banner advertising. He is the owner of Get On Fast, a specialist internet marketing agency, based in Cambridgeshire, United Kingdom.
Differences in the Types of Auctions That Take Place Around the World
Auctions are those events where properties or goods are sold to the highest bidder. Auctions are mostly public events, where bidders make a series of bids and purchase a particular item for a high price. During auctions, bidders decide the price of an item rather than the seller. It depends on bidders to decide the amount they would want to pay for a specific item. During an auction, a bid is a proof of a legal binding. Bidders agree to pay the amount that they have bid. In a high profile auction, bidders may have to pay a deposit in escrow accounts or give a proof that they can pay for those items.
Types of Auctions:
Different types of auctions take place around the world. Below mentioned are some types of auctions:
1. English auction:
This is a basic type of auction. In this type, people can see the item and then start bidding. Bidders slowly raise the value of their bid until everyone gives up. The highest bidder is the winner. An auctioneer manages an auction, keeps records of the on going bid and decides the winner. Sometimes, the seller will quote a minimum amount for an item to the auctioneer, below which the auctioneer cannot sell that item.
2. Dutch auction:
In this type, the auctioneer sets a particular price and then gradually lowers the price. People in public will start bidding and later decide which prices are suitable for the item. A seller may use this type of auction to sell large quantities of same products to the public. For instance, a seller may want to sell a large amount of hay and will thus, decide to sell this hay to people for the same amount, once a reasonable price is decided.
3. Silent auction:
In this type, the bidders in public will present their bids in a sealed format. These sealed bids open at the same time and bidder with the highest bid wins. There could be a modification in this type of auction. The bidders are allotted a specific period to bid. They can roam in a room displaying the items, and write their bids on an associated sheet of paper. The bidders are allowed to see bids of other bidders and can choose a higher price for an item. At the end of the allotted time, bidder with the highest bid is the winner.
Examples of Auctions:
Auctions can be of two types either public or private. Sellers may trade any kind of items in both types of auctions. Some areas where auctions take place are:
1. Antique auction: An antique auction consists of a trade opportunity as well as provides entertainment.
2. Collectable auction: In a collectable auction, the seller may put up collectables like coins, vintage cars, luxury, stamps, real estate, and luxury for sale.
3. Wine auction: In wine auction, bidders can bid for rare wine, which may not be available in retail wine shops.
4. Horse auction: Bidders can bid for young horses of the best breed.
5. Livestock auction: In livestock auction, bidders can buy pigs, sheep, cattle, and other livestock.
The other examples of auctions may not be public. These auctions are for bidders from corporate levels. Some examples of private auctions are:
1. Timber auction
2. Spectrum auction
3. Electricity auction
4. Debit auction
5. Environmental auction
6. Auto auction
7. Electronic market auction
8. Sales of business auction
Bidders in an auction need to examine the items displayed and decide an appropriate price for an item. Thus, auctions help buyers in getting the best deals and in gaining better profits for sellers.