Running an Online Home-Based Business – Are You A Businessperson or A Consumer?

If you run an online home-based business and you behave like a mere consumer, then don’t be surprised if all your efforts at growing your business is undermined by this mindset.Businesses make rational buying decisions after careful thought and based on a good feel for how what they are buying fit into their business model.Consumers make decisions based on impulse and what they feel will bring them satisfaction.If you are going to be successful in your online home-based business you have to understand this distinction.How do you adopt the mindset of an online business-person rather than a mere online consumer? Well maybe if you understand the implications, then this will force you to adopt the correct mindset.The implications from behaving as one or the other for your business are huge. And especially so if your business is home-based and run online.Every marketer trying to sell you something online is selling you based on their perception of you as the consumer who will instinctively pick up that tempting chocolate bar at the check-out.Not as a shopper who entered the store with a list of what is required and who is going to buy only what is on that list. And certainly not as an operator of an online home-based business having specific requirements.If you operate with the mindset of the consumer, each of your purchasing decision is most likely going to be driven by the mindset of a mere consumer. Not the mindset of a business person.That is because your online activities are most likely not based on a business model that have specific requirements, but are based on a purely money-making model looking to consume business opportunities presented to you.With this mindset you morph into an online business opportunity consumer, not an online home business operator.It leads to irrational decisions based on whims and driven by sales pitches creating an unhealthy level of anxiety that end up fragmenting your efforts, your time and your financial resources, damaging to your efforts at running a successful online business.These are the ultimate consequences of being an online business opportunity consumer rather than truly being an online business operator. And these consequences are what will eventually cause you to get exhausted and de-motivated only to end up putting your faith in another crazy idea with the same outcome over and over again.You cannot afford to have this mindset if you are going to run a successful online home-based business. So before you even contemplate running this kind of business online, get the correct mindset in place and the underlying resolve that comes from a deep understanding of the consequences of not doing so.Any other approach is just courting failure.

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